GUSTO Committee: Communications and Outreach
Deliverables: Website, Presentation Materials, Social Media for Civic Engagement
Tasks:
- Develop and maintain a project website with interactive features (such as uploading potential trail routes, photos, forum for discussion)
- Utilize social media and My Sidewalk as tools to engage a broader public audience in GUSTO planning (issues, goals, strategies)
- Identify community groups and events (additional project partners) to inform about GUSTO and invite into process
- Develop printed project outreach materials (brochure, tabletop displays, etc.)
- Develop logo or brand for GUSTO trails network
- Recruit local media (print & digital) to participate with Committee and write feature articles., blogs promoting GUSTO concept
Lead from Steering Committee: Rachel Wexler, New Mexico Department of Health
Other Members: Attila Bality (NPS/RTCA), Manny Maes, Charlie O’Leary
This Committee inherited the following tasks from the Promotion & Events Committee
- Organize “familiarization tours” for community leaders to learn about GUSTO
- Coordinate “site visits” along preferred alternative corridors as a civic engagement strategy.
- Identify several key community events to participate in to raise awareness about GUSTO
